CIM Coursebook 05/06 Analysis and Evaluation

Lomax, Wendy

ISBN 10: 075066651X / ISBN 13: 9780750666510

Editore: A Butterworth-Heinemann Title, 2005

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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL10022803

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Titolo: CIM Coursebook 05/06 Analysis and Evaluation

Casa editrice: A Butterworth-Heinemann Title

Data di pubblicazione: 2005

Legatura: Paperback

Condizione: Used; Very Good

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Riassunto:

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

Receive regular tutorials on key topics from Marketing Knowledge

Search the Coursebook online for easy access to definitions and key concepts

Access the glossary for a comprehensive list of marketing terms and their meanings

Written by the CIM Senior Examiner for the Analysis and Evaluation module to guide you through the 2005-2006 syllabus

Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory

Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

Contenuti:

Preface; Introduction; Evaluation performance: marketing metrics; Brand valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Analysing the internal environment; Characteristics of the global marketplace; Defining competitive advantage; Appendices; Index