CIM Study Text

Chartered Institute of Marketing

ISBN 10: 0751740527 / ISBN 13: 9780751740523

Editore: BPP Publishing Ltd 0

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Dati bibliografici

• Titolo: CIM Study Text
• Editore: BPP Publishing Ltd 0
• Lingua: Inglese
• ISBN 10: 0751740527
• ISBN 13: 9780751740523
• Rilegatura: paperback
• Edizione: quarta edizione
• Condizione: Good
• Tipo di libro: book

Descrizione articolo

Riassunto

This study text focuses on the marketing environment. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.