COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY

Davide Chiaroni

ISBN 10: 3844311785 / ISBN 13: 9783844311785

Editore: LAP LAMBERT Academic Publishing Feb 2011, 2011

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Neuware -Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s ¿alternate¿ equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the ¿horizontal¿ competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.Books on Demand GmbH, Überseering 33, 22297 Hamburg 232 pp. Englisch.

Codice articolo 9783844311785

Dati bibliografici

• Titolo: COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY
• Editore: LAP LAMBERT Academic Publishing Feb 2011
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3844311785
• ISBN 13: 9783844311785
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s "alternate" equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the "horizontal" competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

Informazioni sull?autore

Ph.D., Assistant Professor, Politecnico di Milano