CONSUMER BEHAVIOR 2ED (HB 2015). Questo articolo non è disponibile.
Lingua: inglese
Editore: CENGAGE LEARNING, 2015
- Rilegato
- Nuovo
Da: UK BOOKS STORE, London, London, Regno UnitoUK BOOKS STORE
Venditore con 5 stelle
Venditore AbeBooks dal 11 marzo 2024
Edizione Internazionale
Non disponibile
Rilegato
Condizione: Nuovo
EUR 347,20
Descrizione dell’articolo da parte del venditore
Brand New ! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Codice articolo Cvs 9781133587675
- Titolo
- CONSUMER BEHAVIOR 2ED (HB 2015)
- Autore
- KARDES F.
- Editore
- CENGAGE LEARNING
- Anno di pubblicazione
- 2015
- Condizione
- New
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 1133587674
- ISBN 13
- 9781133587675
- Edizione
- seconda edizione, Edizione Internazionale
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Risultati della ricerca per CONSUMER BEHAVIOR 2ED (HB 2015)
Ci sono altre 3 copie di questo libroVisualizza tutti i risultati