CB 5 WITH COURSEMATE PRINTED ACCESS CARD 5ED (PB 2013)

BABIN B.J.

ISBN 10: 1133629687 / ISBN 13: 9781133629689

Editore: SP1 CENGAGE LEARNING, 2013

Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Codice articolo cbs 9781133629689

Riassunto:

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

Dati bibliografici

Titolo: CB 5 WITH COURSEMATE PRINTED ACCESS CARD 5ED...
Casa editrice: SP1 CENGAGE LEARNING
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: New Books
Edizione: Edizione Internazionale