How to Have Your Cake and Eat It Too: An Introduction to Service Design
Klaar, Margus J.
ISBN 10: 9063693818 ISBN 13: 9789063693817
Editore: BIS Publishers, 2015
Usato
Brossura
Da
WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 14 novembre 2005
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5882716020
Riassunto:
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.
Informazioni sull?autore:
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: How to Have Your Cake and Eat It Too: An ...
Casa editrice: BIS Publishers
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: Very Good
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
How to Have Your Cake and Eat It Too: An Introduction to Service Design
Editore:
BIS Publishers B.V., Netherlands, Amsterdam, 2015
ISBN 10: 9063693818
ISBN 13: 9789063693817
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. Service design, by organizing business from the customers perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too. There are only a handful of books about service design on the market. One of the leading titles is BIS Publishers This is Service Design Thinking. But these books are either quite academic or they cover the subject in an all encompassing way and are therefore more suited for the service design practitioner than for the general business reader. How to Have Your Cake and Eat It Too is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008347480
Compra usato
EUR 6,90
EUR 6,42 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
How to Have Your Cake and Eat It Too: An Introduction to Service Design
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 4308940
Compra usato
EUR 15,80
EUR 18,34 shipping
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
How to Have Your Cake and Eat It Too: An Introduction to Service Design
Editore:
Laurence King Publishing, 2015
ISBN 10: 9063693818
ISBN 13: 9789063693817
Antico o usato
Brossura
Da: Bookoutlet1, Easley, SC, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2015. Codice articolo IM-10176102
Compra usato
EUR 34,42
EUR 3,40 shipping
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 2 disponibili