Call Center Benchmarketing: How Good is "Good Enough (Customer Access Management)

Anton, Jon,Gustin, David

ISBN 10: 155753215X / ISBN 13: 9781557532152

Editore: Purdue University Press, 2000

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Riassunto:

Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i.e., best-in-class. This book describes in practical terms the "ins and outs" of benchmarking.

Product Description: Book by Anton Jon Gustin David

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Titolo: Call Center Benchmarketing: How Good is "...
Casa editrice: Purdue University Press
Data di pubblicazione: 2000
Legatura: paperback
Condizione: Very Good
Edizione: terza edizione