Learn expert design techniques from Barbara Tulissi, a seasoned designer and Canva coach, to create professional-quality visuals for social media, presentations, and print—with or without a Pro subscription
Key Features
- Maximize Canva capabilities using its free and Pro features
- Create eye-catching visuals for content creation, branding, and social media marketing
- Learn Canva tricks, graphic design basics, and timesaving techniques for efficient design workflows
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description
Want to create professional social media graphics, presentations, videos, and ads? Drawing from her expertise in digital design, Barbara Tulissi will guide you through Canva's user-friendly platform, showcasing how to create stunning visuals and transform your basic Canva knowledge into professional-level design skills.
The Canva Cookbook starts with a quick overview of Canva, guiding you through its main features and ensuring you're set up for success, before focusing on creating a brand. You will do this through workbook-like questions and activities, that will help you understand your brand's vision, values, and voice. After that, each chapter focuses on specific design objectives, providing step-by-step recipes on crafting engaging social media content, creating eye-catching videos and ads, and developing print-ready materials. Through a blend of theory, instructions, and examples, you'll also learn how to make your designs more accessible – including the use of captions and alt text – as well as how to harness the power of Canva AI for efficient and impactful brand storytelling.
By the end of this book, you will have gained skills to craft brand identities, marketing documents, stop-scrolling ads, and print-ready materials, and mastered Canva AI’s Magic Studio to automate and enhance your design workflow.
What you will learn
- Create captivating static designs for various social media platforms
- Craft animated designs for video posts and ads
- Accelerate your design process with time-saving techniques
- Develop visuals for effective brand storytelling
- Ensure accessibility and inclusivity in your designs
- Plan and produce a strong, clear brand
Who this book is for
This book is for you if you want to create compelling designs with Canva, whether it’s for personal branding, business marketing, or content creation. As an entrepreneur, social media manager, marketer, educator, or content creator, this book will help you craft professional-quality graphics, videos, ads, and presentations with ease.
Table of Contents
- Introducing Canva and Its Interface
- Creating Your Brand and Shaping It in Canva
- Personalizing Your Social Media Presence
- Crafting Engaging Social Content
- Creating Impactful Presentations
- Crafting Captivating Videos
- Mastering Eye-Catching, Stop-Scrolling Ads
- Developing Effective Marketing Documents
- Ensuring Accessibility and Inclusivity in Your Designs
- Designing Print-Ready Materials
- Unlocking the Power of Magic Studio
Barbara Tulissi is an Italian designer who ditched her career in finance for the world of creative magic. Fueled by curiosity and a passion for empowering others, Barbara traded spreadsheets for design tools, becoming a master of both the classic Adobe Suite and the user-friendly phenomenon, Canva. Today, Barbara's not just a designer, but a Canva Ambassador (Canvassador), spreading the gospel of design accessibility to young minds in classrooms, as well as to brands around the globe. Whether it's delivering practical takeaways at workshops or motivating and sparking discussions as a public speaker, Barbara's infectious enthusiasm makes learning fun and empowering.
