Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Brown, Tim
ISBN 10: 0061766089 ISBN 13: 9780061766084
Editore: HarperBusiness, 2009
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00088045594
Riassunto:
The CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process. 60,000 first printing.
Informazioni sull?autore:
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
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Dati bibliografici
Titolo: Change by Design: How Design Thinking ...
Casa editrice: HarperBusiness
Data di pubblicazione: 2009
Legatura: Rilegato
Condizione: Good