Change Management Revisited : A Practitioner's Guide to Implementing Digital Solutions

Ines Köhler

ISBN 10: 3031302397 / ISBN 13: 9783031302398

Editore: Springer International Publishing, Springer International Publishing, 2023

Riguardo questo articolo

Druck auf Anfrage Neuware - Printed after ordering - This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

Codice articolo 9783031302398

Dati bibliografici

• Titolo: Change Management Revisited : A Practitioner's Guide to Implementing Digital Solutions
• Editore: Springer International Publishing, Springer International Publishing
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 3031302397
• ISBN 13: 9783031302398
• Rilegatura: Buch
• Condizione: Neu
• Dimensioni: 216 L x 153 A x 12 P (millimetri) 216 millimetri di larghezza per 153 millimetri di altezza per 12 millimetri di profondità
• Peso: 319 grammi

Descrizione articolo

Riassunto

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

Informazioni sull?autore

Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.

Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.