Channel Integration Amplifies Complexity More Readily Than Customer Experience

Lingua: inglese

Editore: Epubli, 2026

3565213574 / 9783565213573

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Condizione: Nuovo

EUR 24,99

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Spedito da Germania a U.S.A.

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines why omnichannel marketing strategies consistently prove more difficult to execute than anticipated, and how the pursuit of seamless integration often creates operational friction that degrades rather than enhances customer interactions. Rather than presenting implementation frameworks, it explores the structural tensions between channel-specific optimization and unified messaging, how coordination requirements compound with each additional platform, and why technical integration rarely translates to experiential coherence.The exploration reveals how marketers underestimate the organizational complexity required for genuine channel synchronization, how platform-specific performance metrics incentivize siloed behavior despite integration mandates, and how customers rarely perceive the continuity that cross-channel strategies assume. It demonstrates that effective omnichannel execution requires different resource allocation and team structures than traditional marketing organizations provide.By analyzing multi-platform patterns across industries, the book shows how strategic marketers assess when channel proliferation dilutes rather than strengthens market presence, how they prioritize integration investments based on actual customer journey patterns, and how they recognize when operational capability misaligns with strategic ambition.The work addresses how to identify which touchpoints genuinely require integration versus independent optimization, how to structure teams that facilitate coordination without bureaucratic paralysis, and how to measure whether omnichannel investments improve business outcomes rather than merely increase marketing complexity. This offers strategic insight for professionals seeking sustainable competitive advantage through deliberate channel strategy rather than exhaustive platform presence. 192 pp. Englisch.…

Codice articolo 9783565213573

Titolo
Channel Integration Amplifies Complexity More Readily Than Customer Experience
Autore
Mae Collinsworth
Editore
Epubli
Anno di pubblicazione
2026
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3565213574
ISBN 13
9783565213573
Peso dell'articolo
593 grammi
Dimensioni
297x210x11 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania