The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

Paul Wiefels, Geoffrey A. Moore

ISBN 10: 1841124680 / ISBN 13: 9781841124681

Editore: Capstone, 2002

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781841124681

Riassunto:

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.<br /> <br /> Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:<br /> <br /> * How high-tech market develop<br /> <br /> * How to specify a winning market development strategy<br /> <br /> * How to plan go-to-market programmes at different points in the life cycle.<br /> <br /> Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.<br />

Informazioni sull'autore: PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

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Titolo: The Chasm Companion: A Field Guide to ...
Casa editrice: Capstone
Data di pubblicazione: 2002
Legatura: Paperback
Condizione: Very Good