The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
Paul Wiefels
ISBN 10: 0066620554 ISBN 13: 9780066620558
Editore: Harper Business, 2002
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
Informazioni sull?autore: Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.
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Titolo: The Chasm Companion: Implementing Effective ...
Casa editrice: Harper Business
Data di pubblicazione: 2002
Legatura: paperback
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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_461556626
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Paperback. Condizione: Very Good. The Chasm Companion This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780066620558
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