Grasp the important themes, perspectives, and theories of the field with CLASSICS OF ORGANIZATION THEORY. This collection of the most enduring works in organization theory, written by distinguished theorists, describes what organization theory is, how it has developed, and how its development has coincided with events and changes in other fields.

Product Description

Prezzi spinge tre degli elementi pi� importanti del successo dell'impresa: fatturato e dei profitti, il comportamento dei clienti e l'immagine ferma. Questo libro fornisce un'introduzione ai principi di base per pensare chiaramente sui prezzi. A differenza di altri libri di marketing sui prezzi, gli autori usano un approccio pi� analitico e si riferiscono idee ai principi di base della microeconomia. Rakesh Vohra e Lakshman Krishnamurthi anche coprono tre aree in modo pi� approfondito e di fornire un quadro pi� chiaro di quanto possa essere raccolte da libri esistenti: 1) l'uso di aste, 2) la discriminazione di prezzo e 3) dei prezzi in un ambiente competitivo.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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