Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

Stephen M. Kosslyn (John Lindsley Professor of Psychology, John Lindsley Professor of Psychology, Harvard University, USA)

ISBN 10: 0195320697 / ISBN 13: 9780195320695

Editore: Oxford University Press Inc, United States, New York, 2007

Riguardo questo articolo

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR002193714

Dati bibliografici

• Titolo: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
• Editore: Oxford University Press Inc, United States, New York
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0195320697
• ISBN 13: 9780195320695
• Rilegatura: Paperback
• Condizione: Very Good
• Peso: 472 grammi

Descrizione articolo

Riassunto

True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word-the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

Informazioni sull'autore

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).