Make Each Click Count Using Google Shopping: Revealing Profits & Strategies

When done well, Google Shopping provides e-commerce retailers with the most profitable marketing channel available today. However, advertising with Google Shopping has many moving parts including creating and uploading products to Google Merchant Center, managing products inside the Google Ads interface, and optimizing your account results based on historical data. The complexity of Google Shopping creates many poorly managed and underperforming accounts leaving vast opportunities for those that can create well-run and optimized Google Shopping campaigns.

Packed with strategies and step-by-step instructions, this book delivers the knowledge needed for those wanting to properly setup, optimize and profit using Google Shopping to advertise for years to come.

What's included?

This book has been divided into 5 main sections.
- Laying The Groundwork – Here Google Shopping is explained including the history, what it has now become and what it looks like.
- Optimizing Google Merchant Center – Properly optimizing Merchant Center with complete data is essential for success using Google Shopping campaigns. This section focuses on the importance of Merchant Center as well as best-practices and common techniques for creating a fully optimized Merchant Center account.
- Optimizations Inside Google Ads – This section covers in detail the strategies and best-practices for optimizing Shopping campaigns inside the Google Ads interface. Discover how to best optimize your campaigns using historical data to predict future success in relations to keywords, adjusting product bids, adjusting mobile bids, adjusting location bids and more.
- Automating Google – The fourth section goes into detail on automated features of Google Shopping including the new Google Smart Shopping campaigns, different automated bid strategies and merchant participating in Google Shopping Actions.
- Advanced Techniques – Written for those wishing to dive even deeper into Google Shopping, this section looks at advanced techniques such as using the Google Ads editor, using supplemental feeds and using positive keywords to control search terms.

How Should You Read This Book? How to read this book is going to depend on you and what you want to take from the book. Reading the book in order, cover-to-cover, will lead to some great insights in a perspective you have never thought about – even for the most experienced advertiser – and provide a full look at advanced techniques and strategies. For the advertiser just starting with Google Shopping, this book will lead them through a journey from inception to completion with a step-by-step guide to create and maintain successful Google Shopping campaigns.If you are pressed for time, start reading the chapter that details where you currently need help in your account. However, make sure you return to read the full book!

Won’t This Book Become Outdated? The short answer is YES. It is hard to believe that it has been almost five years since I published my first book – Make Each Click Count – T.O.P. Guide To Success Using Google Ads.In the five years since that book was published, the Google interface has changed multiple times. Some of the terminology has changed. Heck, even the name has changed (Google AdWords is now Google Ads). However, the strategies and underlying fundamentals for my original book have not changed. Likewise, with this book, I can promise with absolute certainty that in a year or less (maybe even by the time this book is published) some of the Google Ads interface will have changed.That is just the nature of Google AdWords (excuse me, I meant to say Google Ads).However, what won’t change are the advanced strategies on how to segment your account and how to use the historical data to optimize your account to predict future success.