Collaborative Advantage: How collaboration beats competition as a strategy for success

Skinner, Paul

ISBN 10: 1408710749 / ISBN 13: 9781408710746

Editore: Robinson, 2018

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs2835040508

Riassunto:

Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.

Informazioni sull?autore:

Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives.

He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process.

Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children.

In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.

Dati bibliografici

Titolo: Collaborative Advantage: How collaboration ...
Casa editrice: Robinson
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Good