Collaborative Planning, Forecasting and Replenishment - How to create a Supply Chain Advantage. Pre-Print-Edition (Galileo Business) Seifert, Dirk

Seifert, Dirk

ISBN 10: 3898422674 / ISBN 13: 9783898422673

Editore: Galileo Press

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Dati bibliografici

• Titolo: Collaborative Planning, Forecasting and Replenishment - How to create a Supply Chain Advantage. Pre-Print-Edition (Galileo Business) Seifert, Dirk
• Editore: Galileo Press
• Lingua: Tedesco
• ISBN 10: 3898422674
• ISBN 13: 9783898422673
• Rilegatura: Rilegato
• Condizione: Neu

Descrizione articolo

Riassunto

The book introduces CPFR, a new Supply Chain Management concept, which helps companies achieve higher efficiency in their value chains. It explains an integrated process of marketing, production and sales processes in consumer goods firms (retailers and suppliers) and quantifies the resulting cost saving potentials. Cases written by experts from companies like Procter & Gamble, Henkel, Safeway, dm-drogerie markt and Wal-Mart will serve to illustrate the concepts presented.

Informazioni sull?autore

Prof. Dirk Seifert ist seit April 2002 Professor an der University of Massachusetts, Department of Management and Marketing. Er ist Visiting Scholar an der Harvard Business School in den USA. Zuvor war er Direktor bei der Bertelsmann AG. Weitere berufliche Stationen waren das Category Management von Procter & Gamble und das Internationale Marketing der Bayer AG. Er studierte Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Unternehmensführung an der Universität Lüneburg und der University of California in Berkeley. Seine Arbeitsgebiete umfassen vor allem Efficient Consumer Response, Category Management, Supply Chain Management, CPFR, Multi-Channel Management und Strategic Retail Management. Er ist Autor von zahlreichen Büchern (z.B. "Efficient Consumer Response" und "Collaborative Planning, Forecasting and Replenishment") und Artikeln in Zeitschriften wie z.B Harvard Business Manager, Zeitschrift für Markenführung, Absatzwirtschaft und International Journal of Retail and Distribution Management.