Collaborative Research Design | Working with Business for Meaningful Findings

Per Vagn Freytag (u. a.)

ISBN 10: 9811352917 / ISBN 13: 9789811352911

Editore: Springer, 2018

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Collaborative Research Design | Working with Business for Meaningful Findings | Per Vagn Freytag (u. a.) | Taschenbuch | viii | Englisch | 2018 | Springer | EAN 9789811352911 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

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Dati bibliografici

• Titolo: Collaborative Research Design | Working with Business for Meaningful Findings
• Editore: Springer
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 9811352917
• ISBN 13: 9789811352911
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 235 L x 155 A x 22 P (millimetri) 235 millimetri di larghezza per 155 millimetri di altezza per 22 millimetri di profondità
• Peso: 748 grammi
• Cataloghi dei venditori:
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Descrizione articolo

Riassunto

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches to data display.

Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.

Informazioni sull?autore

Per Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration between firms. Throughout his career he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms.

Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment.

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