Commercial Communication in the Digital Age | Information or Disinformation?

Gabriele Siegert (u. a.)

ISBN 10: 3110416506 / ISBN 13: 9783110416503

Editore: De Gruyter, 2024

Commercial Communication in the Digital Age | Information or Disinformation? | Gabriele Siegert (u. a.) | Buch | VIII | Englisch | 2024 | De Gruyter | EAN 9783110416503 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand. Codice articolo 108806093

Riassunto:

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media.

But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Informazioni sull'autore:

Gabriele Siegert und Stephanie Grubenmann, Universität Zürich, Schweiz, M. Bjørn von Rimscha, Universität Mainz.

Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany.

Dati bibliografici

Titolo: Commercial Communication in the Digital Age ...
Casa editrice: De Gruyter
Data di pubblicazione: 2024
Legatura: Buch
Condizione: Neu