The Commercialisation of Sport

Lingua: inglese

Editore: Routledge, 2005

0714680788 / 9780714680781

Serie: Libro 8 di 148 - Sport in the Global Society

Da: Buchpark, Trebbin, GermaniaBuchpark

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Zustand: Sehr gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | What does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game.Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.…

Codice articolo 3087254/2

Titolo
The Commercialisation of Sport
Autore
Trevor Slack
Editore
Routledge
Anno di pubblicazione
2005
Condizione
Sehr gut
Rilegatura
Brossura
Lingua
inglese
ISBN 10
0714680788
ISBN 13
9780714680781
Serie
Libro 8 di 148: Sport in the Global Society
Cataloghi dei venditori
Bücher

Buchpark

Trebbin, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 30 settembre 2021

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 105,00EUR 130,00
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