Commonsense Direct and Digital Marketing

Drayton BIRD

ISBN 10: 0749447605 / ISBN 13: 9780749447601

Editore: Kogan Page 2007-06-03, 2007

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Dati bibliografici

Titolo: Commonsense Direct and Digital Marketing

Casa editrice: Kogan Page 2007-06-03

Data di pubblicazione: 2007

Legatura: Paperback

Condizione: New

Edizione: quinta edizione o successive

Descrizione articolo

Riassunto:

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Informazioni sull?autore:

Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page).