Communicasian : How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It. Questo articolo non è disponibile.
Lingua: inglese
Editore: Routledge, Chapman & Hall, Incorporated, 2023
- Brossura
- Usato
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Venditore AbeBooks dal 13 ottobre 2008
Condizione: Usato - Buono
EUR 38,80
Descrizione dell’articolo da parte del venditore
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 57130498-20
- Titolo
- Communicasian : How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
- Autore
- Stelling, Oliver
- Editore
- Routledge, Chapman & Hall, Incorporated
- Anno di pubblicazione
- 2023
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1032473347
- ISBN 13
- 9781032473345
- Peso dell'articolo
- 0,54 libbre
- Dimensioni
- N/A
The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.
It is an essential read for global practitioners and students in international relations and mass communications.
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Informazioni sull’autore
Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the United Arab Emirates. His main focus is on East–West relations, strategic communications and public diplomacy.
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