Communicating Social and Environmental Issues Effectively (Hardcover)

Lingua: inglese

Editore: Emerald Publishing Limited, Bingley, 2020

1838674683 / 9781838674687

Serie: Libro 5 di 5 - PRCA Practice Guides

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Descrizione dell’articolo da parte del venditore

Hardcover. As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9781838674687

Titolo
Communicating Social and Environmental Issues Effectively (Hardcover)
Autore
Betsy Reed
Editore
Emerald Publishing Limited, Bingley
Anno di pubblicazione
2020
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
1838674683
ISBN 13
9781838674687
Serie
Libro 5 di 5: PRCA Practice Guides

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 6 a 14 giorni lavorativiDa 6 a 16 giorni lavorativi
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