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Communication of Innovations A Cross-Cultural Approach

EVERETT M ROGERS/F Floyd SHOEMAKER

Editore: The Free Press/Collier-Macmillan Ltd, New York and London, 1971
Condizione: Good Rilegato
Da West End Books (Colwyn Bay Conwy North Wales, Regno Unito)

Libreria AbeBooks dal 21 ottobre 2009

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Contents include the following Headings (split into separate sections) 1. Elements of Diffusion: An Overview. 2. Merging Diffusion Research Traditions: The Middle Range Analysis. 3. The Innovation-Decision Process. 4. Perceived Attributes of Innovations and Their Rate of Adoption. 5. Adopter Categories. 6. Opinion Leadership and the Multi-Step Flow of Ideas. 7. The Change Agent. 8. Communication Channels. 9. Collective Innovation-Decision. 10. Authority Innovation-Decisions and Organizational Change. 11. Consequences of Innovations. Appendix A Generalizations about the Diffusion of Innovations. Appendix B Bibliography.Blue cloth hardback with gilt lettering on spine, marks on the covers. Internally, sunned endpapers, mark on corner of bottom page edges otherwise clean tight copy n good condition, 476pp Illustrated Dust Jacket (as image shown on ABE), tears on edges, tear on top edge of front of Jacket, otherwise nice bright cover in acceptable condition. First edition of this book by Everett M Rogers was published "Diffusion of Innovations" copyright dated 1971 by The Free Press. Heavy book MAY incur additioanl postage outside the U.K only Book#09581 Size: 8vo - over 7¾" - 9¾" tall. Codice inventario libreria 09581

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Titolo: Communication of Innovations A ...

Casa editrice: The Free Press/Collier-Macmillan Ltd, New York and London

Data di pubblicazione: 1971

Legatura: Hardback

Condizione libro:Good

Condizione sovraccoperta: Acceptable/Good

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