Communication: Principles for a Lifetime, Global Edition

Beebe, Steven

ISBN 10: 1292102861 / ISBN 13: 9781292102863

Editore: Pearson, 2015

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Softcover, International Edition. This is an International Edition. Codice articolo 40509117A

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Titolo: Communication: Principles for a Lifetime, ...

Casa editrice: Pearson

Data di pubblicazione: 2015

Legatura: Brossura

Condizione: Brand New

Edizione: Edizione Internazionale

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Riassunto:

For courses in Introduction to Communication that take a mainstream rather than a survey approach   A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organising the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 6th Edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills―in the course and beyond.