Communication Research: Asking Questions, Finding Answers

Joanne Keyton

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Lingua: inglese

Editore: McGraw-Hill Education - Europe, 2005

0073049506 / 9780073049502

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Codice articolo CIN0073049506G

Titolo
Communication Research: Asking Questions, Finding Answers
Autore
Joanne Keyton
Editore
McGraw-Hill Education - Europe
Anno di pubblicazione
2005
Condizione
Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
0073049506
ISBN 13
9780073049502
Edizione
seconda edizione

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,75
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