Communication Research Methods

Huston, Carole L.,Merrigan, Gerianne

ISBN 10: 0199338353 / ISBN 13: 9780199338351

Editore: Oxford University Press, 2014

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_461059889

Riassunto:

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

Informazioni sull?autore:
Gerianne Merrigan is Professor of Communication Studies at San Francisco State University.

Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.

Dati bibliografici

Titolo: Communication Research Methods
Casa editrice: Oxford University Press
Data di pubblicazione: 2014
Legatura: Paperback
Condizione: Very Good
Edizione: terza edizione