Communication in Sport Management (Paperback). Questo articolo non è disponibile.Communication in Sport Management (Paperback)

Paperback. This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business.Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multidisciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cuttingedge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting. This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.