You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income

Kary Oberbrunner

74 valutazioni di Goodreads

Lingua: inglese

Editore: Ethos Collective, 2024

1636803229 / 9781636803227

Serie: Libro 1 di 2 - You Are An IP Company Series

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

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Condizione: Usato - Buono

EUR 13,01

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Descrizione dell’articolo da parte del venditore

A New Book from the Wall Street Journal and USA Today Bestselling AuthorUnlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.The world's most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.In You Are an IP Company, bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset-intellectual property. From trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success.Taylor Swift's 300+ trademarks, Play-Doh's trademarked scent, Coca-Cola's legendary trade-secret formula, and the IP strategies behind Disney, LEGO(R), CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth.Most entrepreneurs assume they have "no IP," but over 90% of a company's value is tied to intellectual property-if you know how to identify it.Inside you'll discover: - Why promoting an idea too early destroys its IP value- How to choose the right protection strategy- A clear 12-step plan to build IP influence and impact- Forty-seven ways to monetize intellectual property- How to safeguard your brand, creative work, and innovationsWhether you're a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority.Your ideas are powerful. It's time to protect them-and profit from them-like an IP company.…

Codice articolo 00109436789

Titolo
You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income
Autore
Kary Oberbrunner
Editore
Ethos Collective
Anno di pubblicazione
2024
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1636803229
ISBN 13
9781636803227
Serie
Libro 1 di 2: You Are An IP Company Series

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,81
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Montgomery, IL U.S.A. 60538