Compelling People: The Hidden Qualities That Make Us Influential

Neffinger, John,Kohut, Matthew

ISBN 10: 1594631018 ISBN 13: 9781594631016
Editore: Avery, 2013
Usato hardcover

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How People Judge YouAnd How To Come Out Looking Good

Required Reading at Harvard Business School


Everyone wants to know how to be more influential. But most of us don’t really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.

Now, in Compelling People, which is already being taught at Harvard and Columbia Business Schools, John Neffinger and Matthew Kohut show that this isn’t something we have to be born withit’s something we can learn. Expanding on the themes in their co-authoredHarvard Business Review cover story Connect, Then Lead,” they trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. The ability to master this dynamic is so rare that we celebrate and elevate those people who have managed to do it.

Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal:

  • The common thread connecting Machiavelli and Martin Luther King
  • The secret technique behind the success of Bill Clinton, Ann Richards and Denzel Washingtonone that you can use today
  • How looks affect our career prospects
  • The single best strategy for getting someone to agree with you
Compelling People explains how we size each other upand how we can learn to win the admiration, respect, and affection we desire.

Informazioni sugli autori:

John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.


John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.

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Titolo: Compelling People: The Hidden Qualities That...
Casa editrice: Avery
Data di pubblicazione: 2013
Legatura: hardcover
Condizione: Good

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