Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hi?p Phát (THP), the drinks company founded by Phuong Uyên Tr?n’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Tr?n Quí Thanh, tells himself daily, “Nothing is Impossible.”

PHUONG UYÊN TR?N is Deputy CEO of THP group, Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phuong is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, training in the subject at Harvard University, the International Institute for Management Development, and with YPO. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. Phuong lives in Ho Chi Minh City, Vietnam.

JACKIE HORNE is an author, editor and journalist who divides her time between the UK, Hong Kong and Sri Lanka. After graduating from Cambridge University with a master's degree in history, she went on to work for the BBC, as well as co-own and edit Asian business publisher, FinanceAsia. She is also a director of the Schools Relief Initiative, an educational and environmental NGO based in Sri Lanka.

BRIAN TRACY is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy, and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

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Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high-level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

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