Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

Michael Cusumano~David B. Yoffie

ISBN 10: 0684863456 / ISBN 13: 9780684863450

Editore: Touchstone, 2000

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2000. Touchstone Ed. Paperback. . . . . . Books ship from the US and Ireland.

Codice articolo V9780684863450

Dati bibliografici

• Titolo: Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
• Editore: Touchstone
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0684863456
• ISBN 13: 9780684863450
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer.
With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.

Informazioni sull?autore

Michael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories.