Competition Demystified: A Radically Simplified Approach to Business Strategy

Greenwald, Bruce C.; Kahn, Judd

ISBN 10: 1591841801 / ISBN 13: 9781591841807

Editore: Portfolio, 2007

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1591841801I5N00

Riassunto:

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Informazioni sull?autore: Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Dati bibliografici

Titolo: Competition Demystified: A Radically ...
Casa editrice: Portfolio
Data di pubblicazione: 2007
Legatura: Paperback
Condizione: Fair
Condizione sovraccoperta: No Jacket