Competition Demystified: A Radically Simplified Approach to Business Strategy

Greenwald, Bruce C. (Author)/ Kahn, Judd (Contributions by)

ISBN 10: 1591840570 / ISBN 13: 9781591840572

Editore: Portfolio Hardcover, 2005

Riguardo questo articolo

416 pages. 9.25x6.25x1.25 inches. In Stock.

Codice articolo 1591840570

Dati bibliografici

• Titolo: Competition Demystified: A Radically Simplified Approach to Business Strategy
• Editore: Portfolio Hardcover
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1591840570
• ISBN 13: 9781591840572
• Rilegatura: Hardcover
• Condizione: Brand New

Descrizione articolo

Riassunto

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

Informazioni sull?autore

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.