Competition Demystified: A Radically Simplified Approach to Business Strategy

Bruce Greenwald

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Lingua: inglese

Editore: Penguin Putnam Inc, 2007

1591841801 / 9781591841807

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

In the highly competitive world of business, understanding the dynamics of strategy is the key to success. Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot.

Codice articolo CIN1591841801G

Titolo
Competition Demystified: A Radically Simplified Approach to Business Strategy
Autore
Bruce Greenwald
Editore
Penguin Putnam Inc
Anno di pubblicazione
2007
Condizione
Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1591841801
ISBN 13
9781591841807

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,74
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