Competitive Intelligence: A Framework for Web-based Analysis and Decision Making

Vibert, Conor

ISBN 10: 032420325X / ISBN 13: 9780324203257

Editore: Cengage Learning, 2003

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Dati bibliografici

• Titolo: Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
• Editore: Cengage Learning
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 032420325X
• ISBN 13: 9780324203257
• Rilegatura: Rilegato
• Condizione: nuovo

Descrizione articolo

Riassunto

Competitive Intelligence: A Framework for Web-based Analysis & Decision Making explains how to conduct competitive research using the Internet, as well as offers readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner. Will my competitor survive? Are my key suppliers in financial trouble? Are our key employees appropriately compensated? Is my industry attractive to new entrants? This book will guide you on how to see trends over time and project the actions of your customers and vendors. Using Vibert’s framework and an array of research tools, Competitive Intelligence can give you an edge over your competition.

Product Description

Book by Vibert Conor