Competitive Intelligence and the Sales Force

Lingua: inglese

Editore: Business Expert Press Nov 2013, 2013

1606496166 / 9781606496169

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Condizione: Nuovo

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence How to improve salespeople's competitive intelligence collection and exploitation skills How to enhance the sales force's commitment to competitive intelligence activities How to manage and distill market-based intelligence throughout the organization and maintain market leadership And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors' competitive intelligence activities By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge. 150 pp. Englisch.…

Codice articolo 9781606496169

Titolo
Competitive Intelligence and the Sales Force
Autore
Joel Le Bon
Editore
Business Expert Press Nov 2013
Anno di pubblicazione
2013
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1606496166
ISBN 13
9781606496169
Peso dell'articolo
228 grammi
Dimensioni
229x152x9 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania