The Competitive Strategy (Paperback)

Michael E. Porter

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Lingua: inglese

Editore: Simon & Schuster, New York, 2004

0743260880 / 9780743260886

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Venditore AbeBooks dal 12 ottobre 2005

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Descrizione dell’articolo da parte del venditore

Paperback. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9780743260886

Titolo
The Competitive Strategy (Paperback)
Autore
Michael E. Porter
Editore
Simon & Schuster, New York
Anno di pubblicazione
2004
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0743260880
ISBN 13
9780743260886

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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