The Complete Guide to Greeting Card Design & Illustration

Lingua: inglese

Editore: North Light Books, Cincinnati, Ohio, 1987

0891342109 / 9780891342106

Da: About Books, Henderson, NV, U.S.A.About Books

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Venditore AbeBooks dal 5 febbraio 2021

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Condizione: Usato - Ottimo

EUR 13,26

EUR 5,98 spedizione 
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Descrizione dell’articolo da parte del venditore

Cincinnati, Ohio: North Light Books, 1987. 8.75" wide by 11.25" tall. Bright, shiny, clean, square, tight, unmarked copy. Sharp corners. Not a book club edition. Not price clipped (27.95). No owner's name or bookplate. No remainder mark. Illustrations throughout, most in full-color. From the Dust Jacket: "Today's greeting cards are as much fun to design and illustrate as they are to give and receive. In this book Eva Szela, a former art director for Hallmark Cards, shows you everything you need to create unique, salable greeting cards for fun - and for profit! Using samples of 130 actual greeting cards, Szela leads you through every stage of the design process, including how to identify the buyer for your cards, develop card ideas, select illustration styles, and determine which subject matter and medium are most appropriate for your ideas. You'll learn about: Illustration Styles: Examples and explanations of the eleven basic card styles - including Whimsical, Humorous, Realistic -will help you adapt your own style to one of these or explore new ones. Sending Situations: Learn the twenty most common greeting card occasions (Birthday, Thank You, Holiday, Get Well, Wedding, etc.) and the variety of ways that each can be handled to help you determine the approach that best fits your style. Subject Matter: Learn the do's and don'ts of the six most popular greeting card subjects, including when (and when not) to use animals in your cards, why illustrating people realistically may hinder your card's salability, and how to use light to evoke emotion. Design: Find out the crucial elements of greeting card design; which colors work best for certain occasions; when to use bleeds, 'spot designs,' borders, and patterns; when to make verse or prose predominant; and how to design lettering to fit the overall theme of the card. Techniques: Twelve step-by-step demonstrations by professional greeting card artists show you how to combine basic illustration techniques with the eight most popular mediums - including colored pencil, gouache, watercolor, airbrush, and markers - to help you create exciting designs suitable for today's marketplace. Throughout the book you'll find personal profiles of ten successful greeting card artists and buyers who share their secrets for how to get started, where to find card ideas, what makes a card successful, and what today's buyers are looking for. In all, this book provides the facts, advice, and techniques you need to create and sell your own unique greeting cards." Original sky blue boards. Fourth printing. Oversize Hardcover. Fine condition/Near Fine dust jacket. (viii), 152pp .

Codice articolo 012850

Titolo
The Complete Guide to Greeting Card Design & Illustration
Autore
Szela, Eva
Editore
North Light Books, Cincinnati, Ohio
Anno di pubblicazione
1987
Condizione
Fine condition
Sovraccoperta
Near Fine dust jacket
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
0891342109
ISBN 13
9780891342106
Edizione
Fourth printing.
Cataloghi dei venditori
Art / Fine Arts / Arts & Crafts, Collectibles/ Antiques

About Books

Henderson, NV, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 5 febbraio 2021

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 5 a 9 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 5,98EUR 15,93
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