The Complete Spokesperson: Workbook for Managers Who Meet the Media

Bartram, Peter

ISBN 10: 0749404922 / ISBN 13: 9780749404925

Editore: Kogan Page Ltd, 1991

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Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo wbs3053665446

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Titolo: The Complete Spokesperson: Workbook for ...

Casa editrice: Kogan Page Ltd

Data di pubblicazione: 1991

Legatura: Brossura

Condizione: Good

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Riassunto:

This guide aims to ensure that business managers will be confident to handle the demanding and often unfamiliar role of dealing with the media. It examines the best styles of presentation, how to communicate the right message to journalists, and how to foster good relationships with the media for future use. The text also provides guidelines to help managers target the right audiences and define the corporate image they wish to convey. The book has been built around key point summaries and checklists, with emphasis placed on practicality.