Navy hardcover shows only very slight edgewear. The 276 pages are clean, tight and unmarked. DJ is lightly edgeworn. This is a reliable source of information explaining how to conduct efective concept tests and how to use the results to make profitable marketing decisions.

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Dati bibliografici

Titolo

Concept Testing: How to Test New Product Ideas Before You Go to Market

Editore

American Management Association, Chicago

Data di pubblicazione

1987

Lingua

Inglese

Rilegatura

Hardcover

Edizione

Second Edition

Condizione

Near Fine

Condizione della sovraccoperta

Very Good+

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Business

Descrizione libreria

We recently closed our brick and mortar storefront after 27years service, and have joined the legion of "Internet Only" operations. We, of course welcome traveling visitors, and folks wishing to sell quality books, to contact us via phone, email or internet, to set an appointment for viewing and/or discussion. We are dedicated to offering fair value for your book or collection. Informal appraisals are at no charge to the customer. Formal appraisal (documented) charges are based on size and a signed agreement. We strongly recommend the informal appraisal to avoid surrendering your collection to a multi-media boxstore without prior knowledge. Donation recommedations are also available at no charge. We are very interested in your satisfaction. We are a phone call, email, or website visit away, and look forward to hearing from you. Richard & Carol Young / All Booked Up

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