Conceptualization and Measurement of Perceived Security in E-Commerce. Questo articolo non è disponibile.
Lingua: inglese
Editore: LAP LAMBERT Academic Publishing, 2018
- Brossura
- Nuovo
Non disponibile
Brossura
Condizione: Nuovo
EUR 44,10
Descrizione dell’articolo da parte del venditore
Conceptualization and Measurement of Perceived Security in E-Commerce | Aanchal Aggarwal | Taschenbuch | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139815371 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Codice articolo 118706680
- Titolo
- Conceptualization and Measurement of Perceived Security in E-Commerce
- Autore
- Aanchal Aggarwal
- Editore
- LAP LAMBERT Academic Publishing
- Anno di pubblicazione
- 2018
- Condizione
- Neu
- Rilegatura
- Taschenbuch
- Lingua
- inglese
- ISBN 10
- 6139815371
- ISBN 13
- 9786139815371
- Peso dell'articolo
- 161 grammi
- Dimensioni
- 220 x 150 x 7 mm
- Cataloghi dei venditori
- Bücher
The book explicates a comprehensive model explaining the impact of Perceived security on consumer purchase intentions and how does it contribute to trust and satisfaction towards an e-retailer in an online shopping context. The study attempted to explore the relationships between transaction security, payment system and perceived security, trust, satisfaction and purchase intentions. The book additionally provides valuable information to on-line retailers so as to maximize customer satisfaction and trust and generate positive intentions to buy online with attributes of perceived security.
"Riassunto" può appartenere a un’altra edizione di questo titolo.