Conference Proceedings Trends in Business Communication 2020
Schneckenleitner, Peter (EDT); Reitberger, Wolfgang (EDT); Brunner-Sperdin, Alexandra (EDT); Haller, Andre (EDT)
ISBN 10: 3658336412 ISBN 13: 9783658336417
Editore: Springer Gabler, 2021
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Codice articolo 43448033-n
Riassunto:
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
Informazioni sull'autore: The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin
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Titolo: Conference Proceedings Trends in Business ...
Casa editrice: Springer Gabler
Data di pubblicazione: 2021
Legatura: Brossura
Condizione: New