Conference Proceedings Trends in Business Communication 2022

Schneckenleitner, Peter (EDT); Reitberger, Wolfgang (EDT); Brunner-Sperdin, Alexandra (EDT)

ISBN 10: 3658406186 / ISBN 13: 9783658406189

Editore: Springer Gabler, 2023

Codice articolo 45991842-n

Riassunto:

The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

Informazioni sull'autore: ?Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.

Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.

Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

Dati bibliografici

Titolo: Conference Proceedings Trends in Business ...
Casa editrice: Springer Gabler
Data di pubblicazione: 2023
Legatura: Brossura
Condizione: New