The upper page edges and inside cover pages are lightly foxed. 384 pages with a few b&w photgraphic pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm).

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Titolo

Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

Editore

Simon & Schuster, New York, N. Y., U.S.A.

Data di pubblicazione

1997

Lingua

Inglese

ISBN 10

0684815710

ISBN 13

9780684815718

Rilegatura

Hard Cover

Condizione

Very Good

Condizione della sovraccoperta

Very Good

Cataloghi dei venditori

Business, Marketing, Management & Real Estate

Descrizione articolo

Riassunto

On December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company. Maurice Saatchi, the forty-eight-year-old chairman who co-founded the company in 1970 with his older brother Charles, was fired by the board of directors under threat by the firm's largest shareholders. Less than a month later, Maurice started a rival ad agency and quickly snapped up former Saatchi & Saatchi clients, most importantly British Airways.
Kevin Goldman traces every step the Saatchi brothers took, from their youth as Iraqi Jewish immigrants in North London to their business merger in 1970, when, with little more than sheer audacity, they opened an ad agency with a full-page announcement ad in the London Sunday Times. Through bold and brash actions, the agency began an acquisition binge, taking over many of the ad industry's giants, including Ted Bates, Backer & Spielvogel, Dancer Fitzgerald Sample, and Garland-Compton, to become the number one ad company in the world. However, once they acquired a company, the brothers lost interest, often refusing to meet with its executives again. This disdain would come back to haunt them.
Built into the Saatchi story is the bigger picture of the dramatic changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies.
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok.

Product Description

Book by Goldman Kevin

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Large shop within 4 miles of Sydney Opera House and close to Sydney University. First established in Sydney in 1967. Have remainders bought over those years, many ageing like good wine. We have many second hand books in all categories. Find us on Google Maps. Enter "Goulds Books Australia". We are at 536 King St, Newtown.

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Goulds Book Arcade, Sydney
NSW, Australia

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We are pleased to receive orders via the Abebooks shopping basket. VISITS: PRIOR NOTICE is needed if you would like to PICK UP a book from our shop. Our listed books are not on the public access shelves, though duplicates might be. You could use Ask Bookseller a Question, beneath the book description, and type something like: Can I pick up this book at the weekend. This minimizes the keyboard work you need to do. Or communicate with us in any other way. Much of our stock will probably never be l...

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Orders usually ship within 3 business days, unless Express or Courier services are requested. For overweight books, we will seldom apply for extra postage (even though we may warn of this in the description) as we have recently got a low contract postage rate through the Australian Booksellers� Association.

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Primo articolo	EUR 21.36	EUR 21.36

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