Conjoint Measurement : Methods and Applications

Anders Gustafsson

ISBN 10: 3540714030 / ISBN 13: 9783540714033

Editore: Springer, Berlin, Springer Berlin Heidelberg, Springer, 2007

Riguardo questo articolo

Druck auf Anfrage Neuware - Printed after ordering - The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Codice articolo 9783540714033

Dati bibliografici

• Titolo: Conjoint Measurement : Methods and Applications
• Editore: Springer, Berlin, Springer Berlin Heidelberg, Springer
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 3540714030
• ISBN 13: 9783540714033
• Rilegatura: Buch
• Edizione: quarta edizione
• Condizione: Neu
• Dimensioni: 242 L x 172 A x 36 P (millimetri) 242 millimetri di larghezza per 172 millimetri di altezza per 36 millimetri di profondità
• Peso: 726 grammi

Descrizione articolo

Riassunto

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)