Conjoint Measurement: Methods and Applications

Gustafsson, Anders; Herrmann, Andreas; Huber, Frank

ISBN 10: 3540714030 / ISBN 13: 9783540714033

Editore: Springer (edition 4th), 2007

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Codice articolo 3540714030-8-1

Dati bibliografici

• Titolo: Conjoint Measurement: Methods and Applications
• Editore: Springer (edition 4th)
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 3540714030
• ISBN 13: 9783540714033
• Rilegatura: Hardcover
• Edizione: 4th.
• Condizione: Very Good

Descrizione articolo

Riassunto

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)