Conjoint Measurement. Methods and Applications

Gustafsson, A., A. Herrmann and F. Huber:

ISBN 10: 3540665269 / ISBN 13: 9783540665267

Editore: Springer-Verlag Berlin Heidelberg, 1999

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437 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969.

Codice articolo 302684

Dati bibliografici

• Titolo: Conjoint Measurement. Methods and Applications
• Editore: Springer-Verlag Berlin Heidelberg
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 3540665269
• ISBN 13: 9783540665267
• Rilegatura: Gebundene Ausgabe
• Condizione: Gut
• Peso: 969 grammi
• Cataloghi dei venditori:
  • Alle Bücher

Descrizione articolo

Riassunto

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)