The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

Kuzmeski, Maribeth

ISBN 10: 0470488182 / ISBN 13: 9780470488188

Editore: John Wiley & Sons Inc, 2009

Riguardo questo articolo

Book is in excellent condition. Pages are unmarked. Book may have minimal writing inside cover or on cover pages. Cover image on the book may vary. Ships out quickly in a secure plastic mailer! Codice articolo 56JTFK000YXT_ns

Dati bibliografici

Titolo: The Connectors: How the World's Most ...

Casa editrice: John Wiley & Sons Inc

Data di pubblicazione: 2009

Legatura: Rilegato

Condizione: very_good

Descrizione articolo

Riassunto:

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building.

The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:

• Stop networking and start truly connecting
• Create an avalanche of referrals and an army of happy customers
• Become a "connector," even if you’ve never been a "people person"
• Find your social IQ—and improve it
• Put relationship-building principles to work daily
• Focus on others and reap the rewards yourself
• Ask the right questions—and sell without selling
• Differentiate yourself through the impact you have on others

In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

L'autore:

Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. A member of the National Speakers Association, she speaks worldwide on the topic of professional services marketing. For more information, visit www.RedZoneMarketing.com.